Interest‑based advertising

Interest‑based advertising is sometimes referred to as personalised or targeted advertising. We display interest‑based ads to show you features, products and services that may interest you. When serving interest‑based ads, we adhere to the Self‑Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance, a coalition of organisations promoting online advertising and consumer advocacy.

What information do we use to serve interest‑based ads?

To deliver interest‑based ads to you, we use information such as your interactions with the 3nhSHOP website, content or services. We do not use your identifying information such as your name or email address to serve interest‑based advertising.

As is common practice across the advertising industry, we use cookies, pixels and other technologies (collectively referred to as “cookies”). These allow us to measure the effectiveness of the interest‑based ads we show you by tracking ad clicks or viewed ad content, and to deliver more useful and relevant advertisements. For example, if we know which ads have been displayed to your browser, we will avoid repeatedly showing you the same ad.

For more information about the types of information we collect, please see our Privacy Statement.

How do we work with third‑parties to show you interest‑based ads?

We partner with third‑parties to improve the relevance of ads we serve, including advertisers, publishers, social‑media networks, search engines, ad‑serving companies and advertising agencies acting on their behalf. When delivering interest‑based ads to you, we do not link your interactions on unaffiliated websites to your identifying information such as your name or email address, nor do we provide any such information to advertisers or third‑party sites displaying our interest‑based ads. Third‑parties such as advertisers may assume that users who interact with or click on an interest‑based ad or content fall into the group targeted by that ad or content (for example, users within a specific geographic area or users who have purchased or browsed classical‑music content). Some third‑parties may supply us with pseudonymised information about you from offline and online sources (such as demographic data or websites where you have previously been shown ads), and we may use this information to deliver more relevant and useful advertisements to you.

Third‑party advertisers or advertising agencies working on their behalf sometimes use cookies to deliver content (including ads) directly to your browser or device. When this occurs, they may automatically receive your IP address. They may also use cookies to measure ad performance, serve more relevant ad content, and provide services on behalf of 3nhSHOP. For information on how to control and delete cookies (including third‑party cookies), please visit our Cookies Notice.

Ad Preferences

3nhSHOP gives you a choice about receiving interest‑based ads. You may opt out of interest‑based advertising from 3nhSHOP. You will still see ads, but they will not be based on your interests. Please visit your Ad Preferences page to learn how to set your preferences.

For advertising practices on websites and services offered by other 3nhSHOP‑affiliated companies, please review their interest‑based‑advertising policies and other notices.